One curious phenomenon in the rise of ISIS has been the fact that it is far more popular outside the geographic area which it operates in. Of course, this could well be explained simply by the fact that those in living in the area which it operates in are the ones experiencing the terror of their murderous ways first-hand, whereas idealistic Muslims in other parts of the world are able to project their desire for a truly pious Islamic state onto ISIS from a distance.

Aside from that, though, one significant but under-reported aspect has been its effectiveness in using modern media methods to spread its message. Beyond the mere fact of being able to disseminate information and propaganda, it has adopted more up-to-date, attractive formats to excite readers, in a manner not unlike what one might see in the Western-style magazines we are familiar with; this, in turn, highlights how media influence is often a function of form rather than substance.